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Strategic consultancy
Communications & content. Diagnosis, positioning, and editorial planning.
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Built on more than two decades of journalism and broadcast experience, Leitmotiv designs editorial strategies and produces content that informs, persuades, and performs. Stories with a point of view — and a plan behind them.
Shaping stories that resonate.
We work with few, and commit to all.
A brand is written, not only designed.
Urgency is the enemy of craft.
Three lenses, one method. We start where it hurts most and build from there.
Radio, television, OTT and platforms. Formats that earn an audience because they're worth watching — not because they were scheduled.
Brand journalism for organisations that understand voice as a strategic asset. Real stories, editorial rigor, zero propaganda.
CEOs, founders and voices with something to say. Personal narrative built with the codes of a newsroom, not a press office.
Modular pieces. The client enters through the one that hurts most, and we build from there. Everything starts with editorial strategy.
Communications & content. Diagnosis, positioning, and editorial planning.
Where people move — online and offline — we build one coherent strategy. No silos, no friction.
Text, audio, video and short-form. Editorial writing in service of the narrative axis. New languages — break the format without breaking the voice.
Journalism as a brand tool. Real stories, editorial rigor, zero propaganda. People read you, listen to you, watch you — because you act like a medium, with your own narrative and content, not because you paid to be seen. You can have your own newsroom.
From idea to final deliverable. Brand documentary, branded series, filming, podcast & videopodcast, and live shows.
A brand isn't sold — it's told. And when it's told well — with source, substance, and shape — it stays in the conversation. We apply newsroom codes · in service of the brand
"Every company is now a media company."
— Tom Foremski, Cisco · 2006
A Barcelona-based journalist and producer with more than 25 years of experience across radio, television, and audiovisual production. Specialised in innovation, technology, and new narratives.
A key voice in the digital transformation of Spanish media — designing content and social media strategies for leading newsrooms and first-tier brands. Weekly interviewer of startup founders and CEOs at Cadena SER. Moderator at major industry events including MWC, Smart City World Expo, and Tech Spirit Barcelona, among others.
Producer of premium content for top-tier media and platforms — Prime Video, Antena 3, RTVE, 3Cat — and for corporate clients such as Cellnex, Milfshakes, Damm, Mobile World Capital Foundation, and Hispano Suiza.
His work combines five disciplines that rarely meet in the same professional: strategic vision, editorial craft, journalistic rigor, digital and platform strategy, and high-end content production. The result is communication built to inform, persuade, and perform.
We work with few, and commit to all.